ITV rebrand goes for the Robbie Williams look

Quoted from: http://news.independent.co.uk

'By Ciar Byrne, Media Correspondent
Published: 10 January 2006

In its latest bid to cling on to eyeballs in the increasingly competitive television arena, ITV has unveiled a £3m rebrand that compares its flagship channel to the pop star Robbie Williams.
The old-style yellow and blue idents and celebrity endorsements, which have appeared on ITV for the past three years, have been ditched in favour of new "emotional" marketing and a colour-coded system of logos.'