Robbie Williams promotes T-Mobile Web service

Quoted from: http://www.netimperative.com

'Van: Staff
28-04-2006 10:45 AM

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Mobile operator T-Mobile has launched a TV ad featuring singer Robbie Williams to promote the mobile network operator's Web'n'Walk mobile Internet service.
The TV commercial, to premiere in the UK and pan-European markets in May, highlights the open Internet access offering with no limitation or restriction on the web sites that customers can access.

Robbie Williams' brand association with Web'n'Walk is the result of signing an 18-month partnership with T-Mobile.

The commercial was created by T-Mobile's agency Saatchi & Saatchi, London and will premiere in Germany on 2 May, in the UK on 19 May and in other markets across Europe later in May.

Television, print, online, outdoor and point of sale are included in the campaign.

In July 2005, Robbie Williams and T-Mobile announced an 18-month partnership in association with Sony Ericsson. '