Interactive Music From Robbie Williams And New web2.0 Interactive Music Technology From YourSpins.com Harnessed By SAATCHI & SAATCHI For VISA Campaign

Quoted from: http://www.newswire.ca

' LONDON, July 7 /CNW/ - Robbie Williams said: "I am very excited about theonline remix campaign developed by SAATCHI & SAATCHI for VISA in Germany. Thetechnology from Yourspins.com is great for the fans, giving them the chance tointeract and experience the creative magic of music in a completely new way.It is the first of its kind taking place entirely on the web and it is greatto be part of that."
The technology behind www.yourspins.com is being used by SAATCHI &SAATCHI to launch an innovative campaign for VISA in Germany. By visitinghttp://www.liebejedenremix.de/ , Robbie Williams fans in Germany are able toremix "Sin Sin Sin" online and enter their mix into a series of competitionsfor prizes awarded by VISA. The technology, which is patented by Digimpro Ltd,allows an unprecedented level of interactivity with music. SAATCHI & SAATCHIis the first agency to apply the technology directly into an advertisingcampaign, "love every remix" which is based upon the "love every day" strategyof VISA.
Robbie Williams fans are also able to use YourSpins proprietarytechnology to remix "Sin Sin Sin" and then create their own personal ringtonesfrom their unique mix of the track . The ability to personalise ringtones inthis way is a market first. Harry Otto, project leader at SAATCHI & SAATCHI, said: "Online activitywill increasingly be at the centre of campaigns. VISA, as the Official PaymentPartner of ROBBIEWILLIAMS.com needs to appear as an authentic partner withinthe target group. So we wanted to feature something exclusive from the artist,and which is only available at the VISA/ROBBIEWILLIAMS.com promotionalWebsite. So we chose YourSpins.com technology as it is designed to give ourtarget group something new and fun, but most importantly something that willreally hold their attention."
Wendy Schoonjans, Country Marketing, VISA Europe said: "Visa is veryexcited about the campaign based around www.liebejedenremix.de, which combinesRobbie Williams' music with YourSpins.com technology to create a newinteractive music experience. As part of the VISA's Love Every Day advertisingcampaign and the www.robbiewilliams.com partnership, fans have the chance toremix their own Robbie Williams song and win fantastic prizes!"
Rupert Evans, MD of YourSpins, said: "The whole of the YourSpinscommunity is about entertaining people online. The fact SAATCHI & SAATCHI haveused the technology directly in VISA's campaign underlines the technology'svalue as something which can, with the right music, grab and hold peoplesattention. We are also delighted to be able to offer Robbie Williams fans theability to remix and personalise their ringtones."

About YourSpins
YourSpins is owned by Digimpro, a privately-held UK Limited companyspecialising in interactive music software applications. Its technology hasbeen developed over a number of years and is patented in the EPU and US, witha patent pending in Japan.
A number of artists have recorded in Digimpro's format including Moby,Roots Manuva, Glideascope, Sasha and Erasure and now Robbie Williams.
Digimpro was the winner of the CON4 award for innovation; a runner-up atthe Popkomm 2005 IMEA awards, and accepted a Sputnik award honouring Moby.

Website: http://www.yourspins.com'