T-Mobile announces partnership with Robbie Williams

Quoted from: http://www.slashphone.com

'T-Mobile announces today a long-term partnership with rock icon Robbie Williams which will stretch over the next 18 months and will include exclusive mobile music offerings, tour activities and international advertising campaigns to bring subscribing fans closer to Europe’s number one artist than ever before.

The T-Mobile partnership with Robbie Williams will combine exclusive mobile content such as concert live-streaming and full-track downloads with opportunities to get close to Robbie himself through VIP tickets and hospitality, backstage tours and after show parties. T-Mobile customers can look forward to must-have Robbie Williams ringtones, Realtones, wallpaper and logos. Another element to the partnership will be international television advertising campaigns in T-Mobile European markets.
"Partnering with a global star such as Robbie Williams while creating a unique experience for his fans, truly demonstrates our commitment to strengthening the relationship between music and mobile technology. Our partnership will use new technology such as live-streaming and full track downloads to bring fans closer to Robbie’s music while enhancing their overall mobile music experience," said Ulli Gritzuhn, Chief Marketing Officer, T-Mobile International.
The partnership will also incorporate mobile devices from Sony Ericsson. Some of these devices will come with embedded Robbie Williams content such as unreleased tracks and the offer of a free download.'