Monday, May 22, 2006

Robbie rallies support for UNICEF

Soccer Aid Website

Quoted from: http://www.itv.com

'As Robbie prepares to put his best foot forward on the pitch, the superstar soccer fan speaks out about his passionate plight for the show's beneficiary.
With proceeds from Soccer Aid going towards UNICEF, England team captain Robbie Williams explains how the past six years as UK Ambassador for the global organisation have opened his eyes to the suffering of children worldwide. 'When I was in South Africa last month, I saw how UNICEF is helping children,' he says. 'I met four kids who live just outside Durban. They live alone because their Mum and Dad have both died of AIDS. 'They lost their Mum last year and were found by neighbours wandering around the neighbourhood in search of food.' Realising the power of football and its feverish fans, Robbie and close pal Jonny Wilkes put their heads together and came up with an idea to channel their passion for the pitch into generating the vital funds needed to support UNICEF's global work. 'Money raised by Soccer Aid will help make life easier for children like the ones I met," Robbie adds. 'UNICEF and its partners help these children by sending a child care worker to see them every day to help them with the every day things that parents do, like homework, cooking, washing, playing games and talking about their day. 'This means that this family can stay together in the place they know as home and grow up with the love and support every child should have. 'There are 15 million children orphaned by AIDS in the world. 'Their situation is devastating - but it is the reality of how AIDS is affecting children.'

Sign up to UNICEF's Soccer Aid newsletter for behind-the-scenes UNICEF Ambassador photos and more'

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